Privacy Policy
Our Commitment to Your Privacy
At WildSpiritWear, protecting your privacy is fundamental to how we operate. This policy explains the lifecycle of your personal information—from the moment you share it with us to its eventual deletion. We believe in being transparent about our practices, so you always know what data we handle, why we need it, and how you can maintain control over it.
The Information Journey: From Collection to Deletion
Your personal data follows a clear path while you interact with our store. It begins when you provide details to us, continues as we use that information to fulfill your requests, and concludes when the data is no longer needed. Throughout this journey, we apply safeguards to protect your privacy and give you the ability to manage your preferences.
How We Collect Information
We gather information from you in two primary ways, both designed to improve your experience with WildSpiritWear.
First, when you make a purchase, the buying and selling process requires us to collect certain details directly from you. This includes:
- Your name
- Your address
- Your email address
Second, as you browse our website, our systems automatically receive technical data from your device. Specifically, we obtain your computer’s internet protocol (IP) address. This helps us understand the browser and operating system you are using, which in turn allows us to optimize your browsing experience and diagnose any technical issues.
How We Use Your Information
The primary reason we handle your personal data is to deliver the services you request. When you initiate a transaction—whether to verify your credit card, place an order, arrange for a delivery, or return a purchase—we consider that action as your consent for us to collect and use your information solely for that specific purpose.
We also recognize that you may be interested in hearing from us beyond the immediate transaction. For secondary purposes, such as sending you updates about our store, new products, or other news, we will only proceed with your explicit permission. You will either be asked directly for your expressed consent, or we will provide you with a clear opportunity to decline before any marketing emails are sent.
Your Control Over Your Data
You remain in charge of your personal information. If you have previously opted in to receive communications from us and later change your mind, you can withdraw your consent at any time. This withdrawal can cover our contacting you, as well as the continued collection, use, or disclosure of your data. To do so, simply reach out to us at [email protected].
There are limited circumstances where we may need to disclose your personal information without your prior consent. This occurs only if we are required by law to do so, or if you violate our Terms of Service.
Our Technology Partners
To run our online store and provide you with a seamless shopping experience, we rely on a few carefully selected technology partners. The core of our e-commerce platform is provided by Shopify, Inc., which hosts our store and gives us the tools to sell our products to you.
Your data is housed within Shopify’s data storage, databases, and the general Shopify application. They maintain your data on a secure server behind a firewall. For payment processing, if you select a direct payment gateway, Shopify will store your credit card data. This information is encrypted according to the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is retained only as long as is necessary to complete your purchase transaction; once the transaction is finalized, that specific purchase information is deleted.
All direct payment gateways we use adhere to the standards established by PCI-DSS, which is managed by the PCI Security Standards Council. This council is a collaborative effort of major brands including Visa, Mastercard, American Express, and Discover. These requirements help ensure the secure handling of credit card information by our store and its service providers.
Beyond Shopify, any other third-party providers we engage will only collect, use, and disclose your information to the extent necessary to perform the services they provide to us. However, it is important to remember that certain providers, like payment gateways, have their own privacy policies. We recommend that you read their policies to understand how your personal information will be handled by them.
Some of these providers may be located in, or have facilities in, a different jurisdiction than you or us. If you proceed with a transaction involving a third-party service provider, your information may become subject to the laws of the jurisdiction(s) where that provider or its facilities are located. For instance, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, your personal information used in that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. We also use Google Analytics to learn about who visits our site and what pages are being looked at. When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
How We Protect Your Data
We take the security of your personal information seriously. To protect it, we take reasonable precautions and follow industry best practices to ensure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.
If you provide us with your credit card information, the data is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. While no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
Eligibility and Age Requirements
By using this site, you represent that you are at least the age of majority in your state or province of residence. Alternatively, you confirm that you are the age of majority in your state or province of residence and have given us your consent to allow any of your minor dependents to use this site.
When This Policy Changes
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
Business Transitions
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you. We will ensure the same level of protection continues to apply to your data.
